There is nothing more exciting than developing a product or service which so fundamentally meets customer needs that it simply “takes off”. However, the celebration is often short-lived as the daunting challenges of capturing all the growth potential, adding capacity, making money, building sustainable capability, developing long term strategy, and simply maintaining momentum each becomes apparent. A consulting intervention can often seem like another variable to manage rather than an asset to help smooth the path.
C3 provides an excellent alternative to the traditional consulting model. First, our experienced consultants don’t require “training” in either the markets or the challenges that impact a small company’s most valuable asset – time. We are able to access our expert network for answers to tough questions – and use our own operating experience to structure viable short-term programs. We are “affordable” in our fees and in our time impact on management and often take equity in exchange for cash. Most importantly, we can provide the bandwidth to look forward, creating strategic platforms to accommodate growth in a profitable and systematic pattern. Our background in negotiating and structuring deals is a powerful enabler to management to seek alliances and capital configurations which are both beneficial in the short-term and sustainable in the long term.
|
|